The new growth point of color steel plate is in the vast rural areas and second tier cities

The future color steel plate consumer market will return to essence - safety will become the core standard and consumption trend of consumers to choose color steel plate products. Who can achieve both safe and convenient color steel plate products will become the industry standard and leader.

The birth of many small color steel plate enterprises in the industry and the maturity of the market and the specialization of consumers have brought unprecedented challenges and opportunities to the color steel plate industry. Many color steel plate enterprises have realized that the specialization of consumers will inevitably lead to higher safety requirements for color steel plate products.

People's consumption concept and consumer groups of color steel plate products are changing. From the past, color steel products pursue luxury type exquisite door panels, and ceiling is practical demand. Consumers need to be fast, time-saving and space-saving in the process of use. Therefore, in recent years, color steel products have become popular, and have entered more and more families, whether luxury suites, five-star hotels or ordinary suites, civilian families. The color steel plate products increase at an average rate of 20% - 25%. This provides a great space for our color steel market.

New growth points in the vast rural and second tier cities

With the development of the country's demand for rural urbanization, more and more farmers will become urban residents. The suitable color steel plate will be their important choice. Their consumption ability will gradually appear, improving the living environment and improving the quality of life is becoming an urgent need of urban residents. Therefore, color steel plate manufacturers may as well aim at the market positioning in the second tier cities and rural areas, where there is great success.

Product development

High end product R & D. For some high-end customers, develop high-end products to meet high-end needs. 2. for the needs of rural and ordinary customers, the simple products that are suitable for marketing are designed to meet the needs of ordinary families and users. 3. the variety of variety of household types is suitable for the transformation. Almost all color steel plate manufacturers in China, including engineering orders, are customized.

Color steel plate products conform to the national industrial policies

Color steel plate products are the necessities of people's lives. The advantages of energy saving, water saving and environmental protection are in line with the trend and become the necessities of people's lives. At the same time, it is in line with the national industrial policies, and should be vigorously developed to meet the market demand.

Three steps of innovative marketing plan for color steel plate manufacturers

First, we should pay close attention to product innovation, expand the innovation of single product style from the perspective of marketing, and strive to improve the innovation of product category.

Second, innovation of marketing ability. The marketing of color steel plate manufacturers can no longer be based on the advertising of pure brand innovation. We should change the marketing perspective and start from the trinity of "brand, product and marketing", and do a good job in product marketing channels. From products, brands to marketing, the service innovation of color steel plate market is also very important.

Third, micro innovation is a new agent developed by color steel plate manufacturers. It may not directly affect marketing, but a series of "micro actions" will have a great long-term benefit on the promotion and marketing of pinpi. In fact, this new cost of minimally invasive is very low. If we have brainstorming, it will have a great impact if we combine social hot spots with brand innovation properly.